Nestle Toll House
Brand Refresh
Toll House is a legacy baking brand credited with inventing the chocolate chip cookie. With an influx of recent competition, the brand desired a more recognizable and cohesive visual identity. We refreshed the branding using color, graphics, photography, and type. This included the creation of a custom, unique typeface based on the handwriting of the cookie’s original creator, Ruth Wakefield.
BumbleBee Tuna
Good For You Campaign
BumbleBee wanted to make a splash thereby increasing visibility in its current market. We developed a campaign that was fresh, different and relatable. We developed unique narratives where colorful characters incorporated tuna into their bespoke routines. Our team utilized the graphics to highlight and interact with campaign moments.
CareCredit
Social / Digital
CareCredit was new to the market having previously relied solely on providers for brand promotion. Our team opened digital and social advertising doors. We introduced new ways to utilize their current corporate branding that felt fun and fresh without having to completely alter their tone of voice.
About
Google’s About page often highlights people using their products in interesting ways. We supported Google by creating narratives and graphics based on the consumer’s stories. Each story utilized a unique visual approach which was customized to the particular user and situation. These stories would not only live on the Google website but also across their social platforms.
Synchrony Bank
Social / Digital
Synchrony Bank introduced and advertised their new in-house credit card with a social media campaign. The campaign suggested possible purchases as seen through a clear, credit card sized window. We created the brand’s look and feel along with guidelines and preliminary sets of social assets. These assets would serve as a starting point for Synchrony’s team to further develop the brand in the future.
Santa Tracker
Google traditionally tracks Santa every holiday season. It’s an opportunity to have fun while educating people about the world (and Google). We developed an entire “TV Network” headquartered in the North Pole. It’s duty was to document Santa’s journey and provide viewers with live updates on Pole happenings. Google’s web site then provided interactive North Pole “opportunities” for interested consumers.
Nestle Toll House
Cookie Delivery Campaign
Toll House was launching a cookie delivery service in Washington DC. As a promotion, we created a guerilla campaign. We covered the city in stickers, posters, coffee cups, etc., which advertised the new service. Our team also introduced a social media treasure hunt with a VERY desirable prize…a year's worth of delicious, delivered cookies.
Synchrony
Social / Digital
Synchrony desired to freshen their social and digital approach targeting small business owners. In order to do so, our team was inspired by their vast amount of technical expertise as well as their ability to connect on an individual level. We forged a new online look and feel for the brand which focused on the combination of technical graphics with photos of individuals in real time situations.
Bolthouse Farms
Campaign
Bolthouse wanted to leverage their product freshness to increase their market visibility. Our campaign focused on the idea that acquiring natural food is easy with Bolthouse. We developed a look and feel that brought the “farm” to the customer, wherever they were.
Doodlebug Academy
Branding / Interiors
Doodlebug Academy child care center requested help with their new facility. I worked together with architects and interior designers to develop a fully incorporated brand. I led the graphics team which created signage, interactive wall art, and other collateral. The end result was a seamless experience from business card to web site to front desk and beyond…
Ubisoft Ghost Recon
Break Point Social
Ghost Recon was releasing their new Break Point game. During E3, we staged a social media “take-over” of their main account by the game’s antagonist. The villain would live-tweet, post, and reply to E3 events in real time. Our team created his tone of voice and a series of gifs, overlays, and graphics used in his social interactions.